If you have your own business already, or if you’re setting one up from scratch, creating a store on eBay is a prime opportunity to expand your customer-base. More than 200,000 businesses trade through eBay and there are millions of private sellers, contributing to an estimated £6bn of sales each year. Here are five top tips on how you can get started.
- Create a brand
First of all, pick a User ID that reflects your online store well. Make your item descriptions informative and well-written, with titles that contain clear, specific search terms. This will give you the appearance of an established, professional business, whilst also allowing the customer to make an informed decision about what they are purchasing.
Use a digital camera to take photos of your items. Make sure they’re not blurry, that there is good lighting and take the photo against a plain, solid background. The item should be in a good condition – take multiple photos to allow the buyer to get a good idea of what the item is like.
- Reputation is everything
eBay users often rely on star ratings and feedback when making a decision to purchase an item from a buyer. Build up your star ratings by providing a reliable and consistent service so that new users know that you can be trusted as a seller. Also, make sure your customer service is spot on and respond to all queries in a timely manner.
- Buying and Delivery Options
Set up a PayPal account to process online payments for your store as it is a safe payment method that is preferred by many eBay users.
Don’t overcharge for postage and packaging as this can really put off a potential buyer. Use a reliable delivery service, such as TNT, so you can be safe in the knowledge that your product will be delivered quickly and safely. Also, consider shipping your items abroad to allow your products to reach an international customer base.
- Manage your stock
Set up a stock control system that works for you and your business. This level of organisation is vital if you are intending to sell in volume. Keep track of how many items you have sold so that you can keep a number of products in stock at any given time.
- Find the right wholesaler
If you intend to sell regularly on eBay, make time to compare wholesaler prices against their competitors and also the amount that the items have sold for previously on eBay. It may be a lengthy process as it is unlikely that you can find this information easily on Google, so make time for direct phone calls to wholesalers.
Online marketplaces are a fast growing platform but eBay remains as the market leader so it is a great place to start when setting up your online business. Follow these tips and watch your business thrive. Happy selling!