Digital transformation has been with us for a long time, but in the last two decades, it has picked up an unprecedented pace with many breakthrough innovations recorded in various industries. But the huge benefits of these technological advancements can only be derived when right applied.
Many organisations make costly mistakes when migrating from one digital trend to another, which leads to loss of customers and reputation in the long run. Many factors contribute to these mistakes and they can only be averted with the right strategy. Some of the mistakes are highlighted below;
Investing in the wrong technology
This is a mistake many organisations of different sizes often make. They invest huge amounts of money in technologies that are inefficient or irrelevant at the moment.
For instance, an internet marketing firm investing money in print newspaper adverts but less on social media, search engine optimization or customer engagement for their website is an epic fail. This could be a waste of marketing budget, as most of their customers will very likely probably come through online channels, and not through offline media.
To avoid such mistakes, key decision makers must analyze the current market trends in the brand industry and the relevance of the technology to their organisation and target market before deciding on the right tools and equipment.
Handing key web solution services to the wrong person
This is a mistake many organisations make, especially when they have poor or little knowledge of how web services work. Before giving a project to a web developer, organizations should ensure to first get a good host provider.
While cloud hosting is the rave of the moment in digital transformation, having a host that provides a fully managed platform could eliminate a lot of glitches, compared to when trying to muddle through without the required skills set in your organisation. Outsourced technology partners can become an extension of your organisation.
A group that has an intelligent leader is 100% more likely to succeed than a group with intelligent team members but lacks an intelligent leader. The leadership quality has a direct impact on the team’s performance. Many organisation ignore this and rely solely on one leadership; the CEO in most cases.
Every small group should have a leader; this would create an atmosphere of orderliness and maximum productivity. The team leader would then report directly to its direct supervisor, thereby eliminating chaos of reporting opinions, instead of facts.
Neglecting the Importance of UX/UI and how it affects the customer
Customers are key to the success of businesses. Any digital upgrade that does not put into consideration the welfare of the customer would lose most of its customers to its direct rivals.
For instance, while redesigning a site or mobile app, the UX/UI team should consider how it would impact sales through ease of access.
Focusing on digital and less on business transformation
Digital trends will also change as new technologies come into place. However, when an organisation focuses on technologies alone without focusing on the business side, then there cannot be any transformation.
In addition to more effectively solving problems, new and advanced technologies also often throw up new challenges, but most organisations fail to understand this. A thriving business is all about the people that work on its success. Therefore, for digital transformation to be effective, the employees must also be equipped with the right knowledge to use the technology.