As a business in such a competitive online market it can be really hard to please customers. Not only are customers standards of what they expect from a business much higher than ever before, there’s also the added pressure of so many other businesses out there trying to do it better. As online businesses don’t have the added advantage of being able to offer amazing face to face customer service, or necessarily the opportunity to go above and beyond what is asked of them, it can be hard to make a good impression.
Here’s how to go above and beyond when it comes to delivering what your customers expect:
Quality customer service
Doing all that you can to deliver a top quality customer service is vital. This means being attentive as possible to any customer complaints or queries and dealing with them straight away to ensure more sales. Things like making sure someone is manning the email account out of hours and that calls and emails are responded to in a set period of time can help to improve this. In the same way, having an employee monitor your social media accounts to reply to any queries posted on their can be really effective as it promotes a good image of your business to staff.
Work with customers
When it comes to responding to any customer complaints or queries the best way to make a good impression of your business is to work with the customer, within reason, to offer them exactly what it is they’re looking for as a solution to their problem. Whether this is refunding their money, sending out a new product as a replacement or reimbursing them in some way. Whilst you’re doing your best to please the customer this increases the chances of them giving your business positive reviews to family and friends and, on your social media pages.
Go above and beyond
When it comes to giving customers delivery options, try and go above and beyond what other businesses are offering as standard. This could be working with a company like Parcel2go, who can help you to find the best couriers with knowledge and experience to make sure your customers get their parcels when they want them and in great condition, without having to wait several working days.
Delivering more than just a standard service is what will set you apart from other businesses in your field and help you to build a successful and reliable business image.