If you are a stay-at-home mother who is a designer, artist or crafter and you are looking for creative outlets to sell you products, goods and services there are a ton of options available to you both online and in for in-person, physical sales.
Whichever sales channel that you choose to utilize, you should do your research regarding the pros and cons, the costs, and what goals you have in mind for your brand in addition to what benefits you are intend to receive, apart from sales, of course.
Pop Up Shops
If you aren’t familiar about what a pop up shop is, it basically refers to retail space generally within shopping malls, or existing boutiques that will rent out a small section in a shared space such as a mall corridor or common area.
If you are dealing with a shop in shop situation, you will be given a small section of the store’s selling floor to set up your goods, services and your brand aesthetic. Pop up shops within shops are usually done by brands that complement one another and are usually a one-day-only type of deal.
Pop up rent is dependent on the overall sales volume of the shopping center or mall that you are interested in setting up your shop in, in addition to the size of the space that you need, and the city that you are looking to have your event in.
Westfield Pop is a great starting point for new and emerging brands and designers that want to test out the waters before going into a long-term lease or other rental commitment at any one of their centers located strategically across the United States and worldwide.
Online marketplaces are also a great way to get your brand and your designs in front of potential buyers at a relatively low cost. The way that most online platforms work is that you pay a listing fee per item and then a commission to the online marketplace that you have set you shop up on.
Most marketplaces also charge fees for payment processing as well so you will need to keep this in mind when selecting the marketplace that is right for you. You will want to ensure that your pricing strategy is on point so that your profit margins won’t be affected by all the fees.
Even though they may seem small, once they all add up they can range upwards of 5-7% per sale.
Set up your own online store. With so many available do-it-yourself platforms that require little to no coding expertise, you can be up and running with your own beautifully designed and responsive ecommerce store in no time.
You can choose from a range of different providers but be aware that ecommerce options will cost you on average about $79 per month and may cost you more money when you add in various plugins that you will want to purchase to streamline and organized your store’s logistics
Whichever route you go, you have options. Find the option that works for you and your budget.