Most business owners would like to rank higher in the search results. After all, we’ve all heard the statistics- most people won’t look past the third or fourth search result in Google- let alone the second or third page.
If you’re hoping to elevate your search marketing performance in 2019, here are some ways to do it:
Focus on usability
Google rewards websites that are user-friendly. It wants to see that people are engaging with your site, and not immediately bouncing away. Your SEO ranking will improve when visitors repeat visits to your site, view more pages, and stay on your site for more time. Make sure your website is easy-to-navigate, makes sense, and optimized for all types of devices.
Write great content
Google also considers dwell time when it’s working out your ranking. When you’re providing visitors with useful helpful content, they’ll stay on your website for longer to consume information, increasing your dwell time.
This is why a 500-word blog post will simply no longer cut it. Instead, you should aim for long-form content of at least 1,500 words and up to 2,500 words. Make sure you’re including plenty of headings, bullet points, and short paragraphs to help with readability and scalability.
Of course, you need to ensure this content is actually helpful to your visitors- otherwise, they won’t be staying on your website to read it.
Both Bing and Google consider load-speed when it comes to their website ranking algorithm. Neilpatel recommended that if your page takes more than a few seconds to load, users are likely to click back to the search results- increasing your bounce rate, lowering dwell time, and hurting your search marketing performance.
Use Natural Paid Links
While many paid links are considered black hat SEO, some are actually a good thing because they add credibility. If you pay for membership for a chamber of commerce, for example, this can be a good boost to SEO- although you should talk to Click Consult to ensure you’re doing this right.
Optimize for voice search
Voice search is quickly becoming a big deal, and it’s estimated that half of all searches will soon be voice searches. When you’re optimizing for voice search, make sure you consider long-tail keywords. People search differently when using their voice compared to when they’re typing in a search on a device.