There are a lot of benefits to starting a lifestyle blog. From just sharing your advice and opinions to a way to make some side cash, blogging is a great way to express yourself and get yourself out there. But if you don’t know how to start your lifestyle blog properly, you may find it is more difficult to figure out what you’re doing.
If you’re looking to create a lifestyle blog, here are the things you need to remember, steps you need to take, and things to consider when developing your own blog and brand:
Selecting a Niche
Before you can create your lifestyle blog, you need to pick a niche. Blogs that decide they’re just going to cover everything frequently don’t get very successful. You want your readers to know exactly what they’re getting to when they get to your blog, and you can always add more topics as your readership grows.
Pick a niche that is something you are already an expert in. This could be something specific or it could be something quite general, but if you already have an interest in your topic, blogging will be that much more enjoyable and you will be more reliable to your readers. So whether you want your blog to be about cooking, fashion, shoes, makeup, art, or music, you need to make a decision.
Choosing a Name
Choosing a name for your blog can be one of the most difficult parts of developing a lifestyle blog. You want a name that will grab attention, isn’t too confusing, is easy to remember, and isn’t too long, but should also clearly identify the contents of your blog.
When you think you have a blog name, share it with your friends and family. Get an outside perspective before you purchase your domain. There might be something you’re missing that you don’t know about.
Selecting a Platform
Now that you have a niche and a name, you’ll need a platform for displaying your blog. There are a number of places you can do this, including WordPress, SquareSpace, Wix, Weebly, Blogger, Tumblr and many more. What you want to get out of your blog will influence the choice you make for platform.
If you have hopes that your blog will someday get big, it is usually advised to go ahead and purchase your domain rather than just using a website’s free option. With the free option, you don’t necessarily own the components of your blog, the provider does. This means you will have a more difficult time fixing things should anything go wrong. This also means the provider can pull down your webpage at any time, causing you to lose your designs, images, and writings if you haven’t properly saved them elsewhere.
It is important to remember that different sites will have different pricing options, different restrictions, and different design packages. It is important to completely do your research before purchasing a plan.
Purchasing Your Hosting
Depending on the platform you use, you may be required to purchase hosting. WordPress is one of the most popular options for blogs, but will require you to register your domain and buy hosting space through a different website.
Other platforms have the hosting right within them, meaning you only need to make one purchase. The route you choose will depend on your preference and what you are looking to get out of your lifestyle blog.
Building Your Blog
When you create a lifestyle blog, it is important to remember that this blog needs to be unique to you. You should have your own logo, your own layout, and your own colors. For some platforms, like WordPress, you may be required to purchase a unique template. While they offer many free template options, for a completely customized experience, a premium template will be needed.
Other platforms have drag and drop options for creating a blog that is entirely unique to your page. These sites are a great option if you enjoy the design aspect yourself but might not have the coding skills to create your own WordPress template.
Creating Strong Blog Posts
Now that you have your blog set up and ready for content, you need to start creating posts that are worth reading. This means a lot of different things, and depending on the direction of the blog, can be done in a number of different ways. Some of the most basic components of blog posts include SEO optimized content, powerful images, and interesting copy.
Develop a SEO Strategy
If you want new readers to find you, you need to consistently deliver content that hits your keywords in the right way. Determine which SEO keywords you would like to target and make sure each of your posts is strong.
Take Great Pictures
Even if you’re not a photographer, try to take your own pictures. It means a lot to the authenticity of your blog if you are given unique pictures not from a stock website. If you absolutely can’t take your own pictures, browse the Internet for high quality images to buy.
Deliver Copy Worth Reading
Give your readers something they want to read all the way through and that they want to share with their friends. Write in your unique voice and write about things you really understand. Blogging is an opportunity to interact with others, and while they may view you as an expert, it’s an informal setting. Talk as if you were chatting with friends looking for advice.
Creating a lifestyle blog doesn’t need to be difficult, you just need to make sure you cover all of your bases. With the above tips and steps, you’ll be on your way to owning your own blog in no time. Just remember to always be creative, be yourself, and have fun with it!